the female care product :: essays research papers

Why do you always croak about your cramps and your uncomfortability. Look at these people theyre having a superb time while on there period. Thats what I told my girlfriend when looking at a recent tampon ad. Its leftover though, that this particular ad we were looking at, was talking about how they (the tampons) dont hurt, how they helped bottle up fear and also the race of people that it used.When I first-class honours degree look at this ad I see two girls and a guy playing Frisbee. It seems like a fun atmosphere, so it caught my eye. In one picture they show a girl taking the Frisbee apart from a guy and in the next she is taking it away from a girl. Its a happy ad that shows two girls possibly on there period. Which in the case of the product being sold an profound meaning of you can have fun and still be on your period could be inferred. Sweet (and I was almost a no-show cause I thought using a tampon would hurt.) on the face of it the advertisers are saying that th ese specific types of tampons are comfortable. Its a vivid move to make this the very first thing you see in the ad because this automatically assures the consumer that this product is not harmful in anyway. In a buyers eyes this will trigger a need to be safe. Most people nowadays are stake adverse and try to avoid all possible situations that compromise theyre safety. So by reiterating that this product is comfortable, the buyer already feels protected without level off off fill ining it. Although you must consider this, everybody has a different body altitude and what is comfortable to a regular sized woman or lady might not be comfortable to an overweight or littler woman or lady.The continuous pressure is to create ads much and more in the image of audience motives and desires.(Marshall McLuhan, pg. 61 cc) The tampon advertisers must know this to be true being that they affiliate the need to dominate with the ad. Playtex helped me conquer my fears, then Jill and I conqu ered the boys Being that this was stated in the ad, the main disposition of our advertisement had an enormous fear of using tampons, possibly because foreign objects in small places can be intruding and painful. But she was reassured by trying the product herself. Also some of her fears might have been odors, even though the captions do not mention deodorants or scents to the tampons.