Business for fashion study Essay Example | Topics and Well Written Essays - 500 words

Business for fashion study - Essay Example Among all these, surveys and sampling are the major research methods that are used to obtain valid results. Through the use of primary research unlike secondary research method, the targeted issues are well addressed. The company asking requesting for the research usually has complete control on the research and the process as far as its scope and objectives are concerned. The company bestowed with the mandate to research can concentrate on a specific area of interest rather than a general area. Again through primary data, interpretation of the data collected is always easy. This is because the collected data can be interpreted and examined as per the researcher’s needs rather than depending on interpretations made through data collected using secondary method. Also through primary research, recency of data is always put into consideration. This is because secondary data is not usually so recent and again may not be so specific to the situation or place the researcher is targeting. The researcher can use the information for knowing how trends behave or find some relation with the current event under consideration. This makes primary data a more accurate method of use. Primary research is always involved with high costs. It is a very costly proposition. This is because the researcher has always to be involved throughout and also design everything. This is a costly endeavor. Again one can get inaccurate feedbacks when he undertakes primary research. There are very high chances that the respondents will give inaccurate responses or biased information that may lead to inaccurate data to the researcher. Also research using the primary method is a time consuming activity. This is because if the exhaustive nature of the activity. The time required by the researcher in order to collect accurate data is long as compared to secondary data. Again through primary research there is a large use of resources that