The Impact of Globalization on Qantas Airlines Marketing Strategy Essay

Globalisation is having a significant impact on marketing. This is because a business, by distributing itself across worldwide borders makes its ware more readily available to international customers and creates employment opportunities in the commonwealth it has moved to. To understand the impacts, globalisation, marketing (particularly market segmentation), global marketing strategies and popular history of Qantas need to be examined. Qantas is the oldest airline in the English verbalize world. It was founded by the three aviation pioneers Hudson Fysh, Paul McGinness and Fergus McMaster as the Queensland and Northern rule Aerial Service in 1920 and has grown from one aircraft which offered air perish services and joyrides to a vast, complex fleet operating all everyplace the world. By 1930 Qantas air routes had expanded to reach up to North eastern Australia and was subsequently purchased in 1947 by the Australian Federal Government.Globalisation is the subroutine where a business will expand and operate over international boundaries. In doing this, wider communication with the world can be established, the potential to explore new markets can occur and employment opportunities can be created for residents of the countries in which International businesses are situated. Qantas has entered the global airline market successfully since 1958 when it offered the first gear round the world air service, in 1999 joined the Oneworld Alliance which consists of eighter of the worlds top airlines (Aer Lingus, American Airlines, British Airways, Cathay Pacific, Finnair, Iberia and local area network Chile). When travelling to Europe, we experienced globalisation when purchasing airline tickets through Qantas website which were later discovered to be affiliated w... ...h began by offering aerial cab services and joy rides. BibliographyQantas A380s flying again from Saturday after engine bankrupt grounding, (2010). Online. Available from http//www.theaust ralian.com.au/business/aviation/qantas-a380s-flying-again-from-saturday-after-engine-blast-grounding/story-e6frg95x-1225959213793 Accessed 25th February 2012.Qantas Spirit Of Australia. (2012). Online. Available from http//www.qantas.com.au/travel/airlines/home/au/en Accessed 4th March 2012.Qantas fleet dust grounded. (2011). Online. Available from http//www.heraldsun.com.au/news/more-news/stranded-passengers-stung-by-flight-costs-in-hope-of-reaching-destination/story-fn7x8me2-1226180030416 Accessed 29th February 2012.Chapter 1 The history of Qantas. (2012). Get immaterial Education.Chapter 3 Marketing. (2012). Get Smart Education.