Evaluating Retail Markets in Several Small Cities :: Retail Market Analysis

referable to the resent desire of expanding into one of the following three cities Ann mandrel, MI, Lincoln, NE and Madison, WI that take aim been chosen for possible location sites. I Regina Molel, Junior Executive of Swifts researched and canvas the best possible location to start up another Swifts boutique, collect to the request of Swifts CEO, Taylor Swift. At Swifts Boutique in that respect will be sell that will appeal to those around the ages of 15-24 years old. The ideal area for the newborn expansion would have a larger race of teenage girls as well as younger women that are within our age range. Our party will be looking for Economic Indicators such as sign of the zodiac Income Growth and Projected Future mull over Growth. Site Selection is a key category for the reason that depending on the location selected could make or break a company, for this reason we will be looking at Mall Locations, retail Sales, Local Transportation, and Entertainment and R estaurants. Then lastly there is the competition Swifts will be looking into how many stores are there that have the same customer base and would be competing with our brand directly.Madison, WI and Lincoln, Ne both did very well in the category of Population. Madison has a Metro Population of 568,593, Lincoln has a Metro Population of 302,157, and Ann mandril, MI with 344,791. As for Female Population, Lincoln was on top with a make sense Female Population of 129,462, so Madison with 118,377, and finally Ann Arbor with 57,779. Ann Arbor may seem like it is being beat in just about of the categories but when it comes to our target market Ann Arbor is at the top with 31.8% of their population landing in the range of 15-24 years of age, next with Madison at a 22.1% and lastly, Lincoln with 19%. Looking in to the Economic Indicators is at the highest in Lincoln at .8% Household Income and 44.48% for Future Job Growth, then in Ann Arbor with .4% Household Income, 31.30% Future Job G rowth and finally ending in Madison with 0% Household Income, and 36.78% for Future Job Growth. Within the three towns there are possible malls that Swifts could expand in that would be suitable. The Retail Sales falls into this category, Madison dominating the Womens and Girls clothing with $382,503 in sales, next would be Lincoln with $218,360, and lastly Ann Arbor with $155,768.