Mosquito :: essays research papers

In the article The Mosquito in the Net, author Marc Gunther explores the impact of a small environmental group, Rainforest Action Network, on corporate giants such as Citigroup, post Depot, Ford, and others. Gunther provides examples of how corporations are influenced by RANs less than conventional campaigns and how corporate environmental polices are changed in response. By applying the six theories, one can grasp a better under(a)standing of how RANs tactics are justify and effective.The useful theory seeks the greatest good for the greatest number of people. In the article, the effort of RAN to hold corporations to a higher environmental standard appears to victuals the utilitarian theory. For example, RAN targeted Citigroup for its support of logging, mining, and oil-drilling projects due to the impact on rainforests, indigenous people, and the speedup of global warming (Gunther, 2). Global warming, although a very long shape problem, clearly has a world wide impact. Thus, by applying a utilitarian approach it appears that the greatest good for the greatest number of people is met by RANs efforts to stop global warming.Under the rights theory, consumers and corporations have the right to choose. Consumers must have the ability of choosing what is good or what is bad, without influence from third parties (Weiss, 88). From the article, it appears that RAN is a third party influencing both corporate decisions. For instance, RAN turned buyers against Boise subject in order to influence where and how Boise purchases wood for their production of newsprint (Gunther, 4). However, approximately Americans have a low regard for big business, and most believe that RANs efforts are protect the environment, thus RAN is essentially protecting the consumers rights from big business (Gunter, 3).The justice theory states that one must master whether RANs efforts to influence corporate policy and decisions are a rapine of the law (Weiss, 87). With a budget of $2. 4 million and a staff under 30, RAN has to resort to some unique techniques to influence corporations that rank on the circumstance 500. These techniques include street theater, internet organizing, celebrity endorsement, and others, all for the purpose of bothering corporations until they retrovert in (Gunther, 2). As long as the tactics used by RAN are legal, they are justified under the justice theory.The application of the shift market theory assumes that as long as corporate motion is not breaking any law no interference by the government is essential (Weiss, 168).